Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux
Boys - © Services Généraux

SG ANNUAL PROJECT [004]

An exercice in empathy, humility, and introspection.
”Boys” is an exploratory visual commentary on modern masculinity, initiated by SG with candor and curiosity. The studio crafted a corpus of images and videos around stereotypical incarnations of masculinity and virility. With an assumed and exaggerated naivety, SG analyzed and dissected masculinity through specific themes like violence, sex, power, strength, and more.
A group of thinkers and intellectuals, Lila Braunschweig, Raphaël Liogier, Haude Rivoal and Nesrine Slaoui, whose work questions those concepts, then replied to this visual corpus. The meeting of those texts and images creates an accessible preliminary study, to raise questions, trigger discussions, and inspire.

DIRECTED BY

SERVICES GENERAUX

SOUND DESIGN, POST-PRODUCTION, PHOTOGRAPHY

SERVICES GENERAUX

WRITERS

LILA BRAUNSCHWEIG, RAPHAËL LIOGIER, HAUDE RIVOAL, NESRINE SLAOUI

MODELS

CARMEN BADOLIAN, JOANNES BIARD, EMMANUEL DUPRIEZ

PHOTO ASSISTANT

REMI PROCUREUR

DIRECTOR OF PHOTOGRAPHY

RAPHAEL BOURDIN

CAMERA ASSISTANT

KUN XU

LIGHTING TECHNICIAN

YE WU

ANNUAL PROJECT 004

Boys

2021