THIS YEAR, WE HAD THE PLEASURE OF COLLABORATING WITH SUCUK UND BRATWURST ON AN AMBITIOUS AND PLAYFUL PROJECT THAT BLURRED THE LINES BETWEEN REALITY AND PERFORMANCE.

FOR MONTHS, OUR TWO CREATIVE STUDIOS ENGAGED IN A (FICTIONAL) RIVALRY ONLINE, EXCHANGING CHEEKY COMMENTS, DISS ART, AND PLAYFUL BANTER ACROSS SOCIAL MEDIA. WHAT STARTED AS A FUN INDUSTRY INSIDE JOKE QUICKLY CAPTURED THE IMAGINATION OF THE WIDER CREATIVE AUDIENCE.

TO BRING THIS DIGITAL “BEEF” TO A HEAD, WE ORGANIZED A LARGE ART EVENT ON SEPTEMBER 12TH, 2025, IN BERLIN: A BOXING GALA AND ART EXHIBITION EXPLORING THE NOTION OF MASCULINITY. THIS EVENT SERVED AS THE CULMINATING POINT OF THE ONLINE PRANK, IMMERSING ATTENDEES IN THE STORY OF THE RIVALRY.

OUR TEAM DEVELOPED A FULLY INTEGRATED DIGITAL CAMPAIGN TO PROMOTE THE EVENT IN ADVANCE, FOLLOWING THE STORYTELLING ARC OF THE FEUD. THIS CAMPAIGN CULMINATED IN A SPECTACULAR LIVE EXPERIENCE, WHERE ART, MUSIC, DRINKS, FOOD, AND THEMED GAMES ACCOMPANIED THE MAIN GALA SHOWDOWN.

A CORPUS OF ARTWORKS WAS CREATED TO SHOWCASE VISUALS AT THE VENUE AND DURING THE EVENT, ENHANCING THE NARRATIVE OF THE RIVALRY. ADDITIONALLY, A COMPLETE COLLECTION THEMED AROUND THE AFTERMATH OF A BOXING MATCH WAS DEVELOPED AND PRODUCED FOR THE COLLABORATION, INCLUDING HOODIES, T-SHIRTS, MUAY THAI SHORTS, CAPS, FIRST AID KITS, SPEED BAG EARRINGS, TOOTH RINGS, BAND-AIDS, BRUISE PALETTES, AND MOUTHGUARDS.